Currently viewing the tag: "ipad"
Just because consumers are untethered, brand marketers cannot assume they are unplugged.
Google Offers A Carrot/Stick For Marketers To Go Mobile
”Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday [...]
The Nielsen Norman Group released its second iPad Apps and Websites Usability study recently. You can download the 2011 and 2010 editions as PDFs here. The difference between the two editions are that the 2010 edition concentrated on the apps that came with the iPad since there weren’t many iPad-specific apps by that [...]
