Just because consumers are untethered, brand marketers cannot assume they are unplugged.
Google Offers A Carrot/Stick For Marketers To Go Mobile
”Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday [...]
SmashingMagazine has a nice article on using HTML5 for image optimization. It describes a process that involves compositing a layer of noise that’s blended down over an image.
The article provides step-by-step instructions as well.
Both of these applications look promising, for anyone who wants to start fiddling with html 5 animations without getting their hands too dirty in code. Theyre still a long way off from doing what flash can do… but its a start.
Over the past two decades, the mobile industry has become increasingly stunted by fragmented protocols, standards, and regional differences. But a hot new technology called HTML5 promises to remedy this by delivering an unprecedented open, democratic and wonderfully fertile mobile web.
Evangelists say the HTML5 movement has so much momentum that it could defeat [...]
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