When you’re raised with limited resources, those resources are what force you to be creative. Today the opposite is the case. We’re forced to use strictly digital tools in limited color spaces with limited time and budget in pursuit of a fast turnaround.
With digital tools people are held to certain solutions so they’re less likely to solve problem’s outside of their supplied tool box. With traditional tools like colored pencils or water colors or even clay you could apply color to most anything you’d like and as a child you often would.
Are we forgetting to create with everything truly available? Are we shooting a green CYC wall out of habit while we should be using real props and capturing what we can in camera. Conversely are we putting “Like” buttons and twitter feeds were we simply need a phone number?
Let’s make sure incoming talent understands the value of sketching and getting pastels on your hands and having ready access to an x-acto blade. Not everyone needs an air compressor running incessantly by their desk, but an ink smudge could lead to a creative breakthrough. One that couldn’t be clicked and dragged.
Tags3d/cgi animation app apple ar augmented reality banners brand broadcast browser penetration communication coolness creative cute design dev display ads facebook fun hci html5 iCloud industry inspiration interaction ios ipad iphone links mobile movies Photography postproduction process quotes relationship robot social storage survey tools twitter video video production water
View By Author
- admin (2)
- Alan George (1)
- Ben Roth (6)
- Chuck Acker (8)
- Didier Charles (1)
- Dean Ross (5)
- Denis Jensen (4)
- Edward Cox (14)
- Jayme Thomas (43)
- Mark Rosal (71)
- Mark McDowell (3)
- Matt Wood (4)
- Peter Briggeman (15)
- Patrick Lynch (6)
- Rachel Bell (1)
- Rimma Tsirulnik (10)
- Samantha Wellbrock (2)
- Zac Nealy (12)
VG Twitter Feed
- VG is looking for a full time sales representative to work out of our office in New York City. The sales... http://t.co/6vZ4Gzox7w 08:09:24 PM May 21, 2013 from Facebook ReplyRetweetFavorite
- Check it out... play it tell us what you think! http://t.co/6Jwh1rNkGL http://t.co/rZvJtERx4K 10:32:12 PM May 03, 2013 from Facebook ReplyRetweetFavorite
- There are no words to describe how cool this is...... http://t.co/r2Sj4TmVE6 03:53:49 PM May 02, 2013 from Facebook ReplyRetweetFavorite
- There are not words to describe...... http://t.co/iXQDWixqu4 03:52:33 PM May 02, 2013 from Facebook ReplyRetweetFavorite
- VG quote "Hey guys... If it possible that Atlanta buildings are a little different and start on 16 and only go... http://t.co/sj6ZBDW1iu 05:25:32 AM April 18, 2013 from Facebook ReplyRetweetFavorite