Why So Many Augmented Reality Apps Fail in the Real World | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

A recent research report from Forrester sums up what we’ve been saying for the last two years — that mobile augmented reality is very overhyped and not ready for prime time. We’ve blogged numerous times about issues and limitations of mobile AR — processing power, battery life, development fragmentation (iOS/Android) and so on. Though everybody in the AR industry will agree that mobile AR will one day become the focal point of all AR, it’s not there yet and won’t be for another few years. We’ll likely start seeing some innovation in the mobile AR area in 2011 but it likely won’t be until 2013 or so that mobile AR really starts reaching its potential.

However, there are some mobile AR executions that do show potential and where the mobile AR field is headed. Layar is the most prominent mobile AR developer and they’re doing some interesting things with their platform mostly as it pertains to enhanced information. And I’m referring to executions like showing where the Berlin Wall used to be when visiting Germany vs. overlaying directional information in the mobile viewfinder which is still inaccurate and limited to current mobile handset technology. Two of my other favorite mobile AR apps include Sunseeker and iButterfly and show that utility based AR applications can be developed with current technology.

via Why So Many Augmented Reality Apps Fail in the Real World | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

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