Posts by: Dean Ross
Here’s a really good read:
4 Reasons Every Online Brand Should Explore Gamification Strategies
http://mashable.com/2011/09/23/gamification-strategies/
Visual Goodness has been touting the advantages of gamification for years. Whether using games as a platform to communicate a message or as a way to engage, advertisers are wise to take advantage. Brand’s use of gamification keeps [...]
My son Wyatt bought a new skateboard online with birthday $. At 12, he and his friends heavily influence each other’s purchase decisions. So when he came to me (for my credit card), he had already done his online research and his peer research. He knew what deck he wanted for “pop” and strength. He [...]
Just because consumers are untethered, brand marketers cannot assume they are unplugged.
Google Offers A Carrot/Stick For Marketers To Go Mobile
”Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday [...]
http://mashabe.com/2011/09/22/tron-lightcycle-electric/ (video & story)
Life imitates art, sometimes in the coolest ways. Not only is this fun, it reminds us of how quickly we are reinventing the world we live in. As we explore new technologies, we find ourselves mining our own dreams. What we create today is borne [...]
